Mother Dairy Franchise: Dairy has become a part of Indian food culture. It does not matter whether it is breakfast, lunch or dinner, dairy is always present in one form or the other. It can be in the form of milk, curd, cottage cheese or just some ice cream after dinner. Mother Dairy is a brand that has made a place for itself in the dairy sector. With its wide range of good quality products, it has managed to gain a loyal customer base. By adhering to its tagline ‘Happy Food, Happy People’. Mother dairy, with its diverse range of products, has been successfully managing to cater to people of all ages and all demographics. Continuously growing at a rapid pace, the company is letting its presence known in various big cities of the country and especially in the north part of India.
Mother Dairy Fruit & Vegetable Pvt Ltd is an Indian dairy company that is known for milk, dairy, and other edible products. Products like paneer (cottage cheese), ghee and ice cream come under the brand of Mother Dairy. Apart from dairy products, the company is also involved in the manufacturing and selling of fruits and vegetables, edible oils, frozen foods and processed food like pickles, fruit juices, jams, etc.
The company came into existence in 1974 when it was commissioned as a wholly-owned subsidiary of the National Dairy Development Board (NDDB). Started under Operation Flood which was a dairy development program, Mother Dairy aimed to make sure there was a sufficient supply of milk in the country. A significant part of the company’s requirement of liquid milk is fulfilled through sourcing from village level farmer organizations and dairy cooperatives. In the earlier days, the company’s main focus was on Delhi and other parts of the National Capital Region. Later, the company started to grow and expanded into different areas of the country.
In the FMCG industry, Mother Dairy is considered the second-best company. In a 2015 survey, the company was ranked on the 39th place on the list of India’s Top 100 Best Companies to Work For.
The company has a vegetable arm names ‘Safal’ through fruits and vegetables are sold by the company in Delhi and Bengaluru. Safal has made its presence known in over 40 countries including places like the United States, Europe, Africa, etc. Mother Dairy has another brand named ‘Dhara’. The brand, launched by NDDB under Operation Golden Flow program, sells edible oils across the country.
Through different sub-brands, Mother Dairy manufactures and sells a varied range of products. In regards to dairy, following is a list of the products sold by Mother Dairy:
The business model that Mother Dairy has adopted has hugely helped them in achieving success. By eliminating the middlemen, they went straight to the farmers to get milk which profited both the company and the farmers. After milk, Mother Dairy followed the same process with fruits and vegetables and thus, the company was able to reach new heights.
Types of Mother Dairy Franchises:
Area: The first requirement that needs to be fulfilled to get a Mother Dairy dealership is of the outlet space or area. An individual requires an area of 5,000 square feet or more to be eligible for a Mother Dairy dealership.
Staff: At the very least, one member is required to run a Mother Dairy outlet. The person needs to be trained in how to operate the machinery and also how to interact with the customers.
An investment of 5 to 10 lakh rupees is required to become an owner of a Mother Dairy franchise. Apart from that, a franchise fee of 50,000 rupees also has to be paid by a franchisee to the company.
If one wishes to open multiple units, then the cost of investment can go up to 1 or 2 crore rupees. It can also range from 2 to 5 crore rupees depending on the location and the city of the store.
Other than that, the company helps with promotions, setting up the milk vending machine and the store is also kept up to date with the latest IT equipment.
The question arises as to how to apply for a Mother Dairy franchise. The process is very simple. One has to just visit the official website of the company and fill out an application form applying for a Mother Dairy dealership. An individual will have to fill out personal and official details in the application form.
After the application gets accepted, the franchisee will be given training and required training manuals will be provided to him. He or she will also be provided with field assistance so that they can get the maximum benefit from their location.
Today, people look for stores where they can buy a large range of good quality products instead of going to their local vendors. And when it comes to these stores, Mother Dairy is one of the best. To date, Mother Dairy has more 1,000 exclusive outlets and around 1,400 retail outlets in Delhi only.
The company is operating all over India, so location is not a problem when it comes to opening up a franchise. So, it is a great option to invest in a Mother Dairy franchise. Also, Additional support and guidance are provided by the company’s staff to help the franchisee in setting up the store and the franchisee does not have to pay any royalty fee to the company.
If one is wondering whether to invest in Mother Dairy or not, it needs to be said that the Mother Dairy distributorship margin is pretty significant. A 30 percent return on investment can be expected in the very first year of operations and it will take a franchisee about to 2 years to hit the break-even point. A person wanting to invest in a Mother Dairy franchise can earn a profit of about 44,000 rupees every month.
For any Mother Dairy franchise inquiry, one can make use of the following information:
Mother Dairy Fruit and Vegetable Private Limited.
A – 3, Sector – 1, Noida, Uttar Pradesh – 201301
Landline Phone Number: +91 – 120 – 4399500 / 4399501
Fax No: 91 – 120 – 4399527
Email ID: consumer.service@motherdairy.com
Website: www.motherdairy.com
Technically, the answer is yes and no. Let us explain things to you. When it comes to the Mother Dairy franchise, you want to meet their standard eligibility criteria. This is an absolute must.
We have discussed about the standard eligibility in the article, which you can refer to. Once you are sure that you meet the standard guidelines, you can go ahead and apply for the franchise. It does involve a lot of verification and official steps, which can be a pain at times.
However, given how reliable Mother Dairy is as a brand and the kind of profitability involved, you need to be patient throughout the process.
Also Check, Amul Ice Cream Franchise – Profit Margin, Cost and More!
One can simply go to the Mother Dairy’s official website and fill out an application form there to apply for the dealership. The individual will have to fill out important personal official details in the form.
S. Nagarajan is the CEO of Mother Dairy.
Yes, the Mother Dairy franchise is very profitable. Mother Dairy distributorship margin is great. One can get a 30 percent return on investment in the first year of opening the store. An individual can earn a monthly profit of around 44,000 rupees.
An area of around 5,000 square feet is required to be eligible for a Mother Dairy dealership.
An individual needs to have an outlet space of around 5,000 square feet. At least one person is required to run the store. An investment of 5 to 10 lakh rupees is also required to get the dealership. Lastly, a franchise fee of 50,000 rupees has to be paid by the franchisee to the company.
An investment of 5 to 10 lakhs is needed and a franchise fee of 50,000 rupees also has to be paid. If one wants to open multiple units, the cost can go to 1 to 5 crore rupees depending on the location of the outlet.
After the dealership application is accepted by the company, the franchisee is provided training and field assistance to help him or her set up the store.
No. The franchisee does not have to pay any royalty to Mother Dairy.
The two biggest names in the dairy product market in India are Mother Dairy and Amul.
When it comes to opening a franchise store, Mother Dairy mainly gives two options to the investors. First is the Mother Dairy ice cream franchise and the other is the Mother Dairy milk booth franchise.
Mother Dairy manufactures and sells a wide range of products. These include Toned Milk, Dietz Milk, Cow Milk, Live Lite, Misti Doi, Classic Dahi, Lassi, Plain Chach, Butter, CHeese Slice, Flavoured Milk Bottles, Cheese Spread, Dairy Whitener, Ultimate Dahi and Fruit Yoghurt.
Mother Dairy is not a brand that has just come out of nowhere and became popular among the public. The company has been there for decades providing quality products to customers and growing at a fast pace. The statistics, when combined with the brand value that the company has, make A Mother Dairy a great investment choice for any individual out there. Hence, it was pretty much all about the mother dairy franchise. Hopefully, this article would help you get an informed decision. If you have any queries, feel free to comment down.
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