Though the Pizza may have originated from the land of Italy, over the years, it has become a global cuisine. Pizza is visible in almost all the menus of Asian restaurants and Indians too, have embraced pizza with open arms.
It is difficult for anyone to resist a freshly baked piping hot pizza, coming out directly from the heated oven. The crispy crust, aroma and taste of melted cheese, diced tomatoes, onion rings, paneer, capsicum, sweet corn, mushrooms, jalapenos, olives and choice of other toppings as per veg and non-veg preferences makes pizza a complete meal. The flexibility to serve in different size viz. 6 inches, 9 inches, 12 inches and flexibility to decide various toppings and different types of cheese makes pizza even more versatile meal. Cheese and toppings and sprinkles of oregano don’t only make pizza tasty & tempting but also makes it a healthy option.
In early 2000 multinational pizza joints started operating in India and made it accessible fast food snacks. However, in the last few years, Indian brands too have emerged and now serve equally delicious pizza, which can stand tall with the foreign competitors in pricing, taste and portion.
When we look at the existing outlet setup, we can easily understand the low-cost model. It can also be observed the type of customer base as well as the franchisors they are targeting. They wish to offer pizza on the go – that too in a smaller portion, which itself is a novel thought, we never thought a slice of pizza could also be sold but here is Oyalo with this great idea.
The price of pizza slice ranges between 45 to 160.
As per our observation, we can say that they are not focusing on dine-in model as they are operating with low-cost model where space requirement is low, all you need is a 200 to 250 sq. feet place wherein you can set freezer as these are frozen pizza and that seems to be the reason why they have kept it limited to veg. If nobody tells you, then you cannot figure out that you had frozen pizza as it tastes so good. Be it cheese, crust or the different veg toppings, everything seems to have come into perfection and pricing is the icing on the cake.
Hatsun agro seems to be thinking differently when it comes to Oyalo than the traditional franchise businesses we have seen in the past. As per our observation, their target is take away and online food delivery customers. With the emergence of food delivery aggregators like Swiggy, Zomato and Uber Eats, it is impossible to ignore the online food ordering users. This model will not only give users a pocket light option of pizza but will let them choose pizza slice also instead of ordering full pizza.
The majority of the current outlets are from southern states of India, but as the company has stated that they have ambitious expansion plans, we may get to see Oyalo in different states other than the south in time to come.
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Oyalo pizza is one of the fast-growing brands of pizza chain offered by Hatsun Argo Product Ltd and based in Chennai. Hatsun Agro is a giant in South India dealing in ice creams, milk and other dairy products and has ambitious plans to expand their dairy network in other states like Maharashtra, Telangana and Andhra Pradesh. Hatsun also holds popular ice cream brands Arun and Lbaco and even Arokya milk.
Oyalo is currently present in more than 90 cities in India. It is also to be noted that it is a purely vegetarian pizza joint chain, unlike many of the other foreign players and this matters a lot in a country like India.
When talking about pizza outlets in India, brands like Pizza Hut and Domino take the crown. However, what we fail to realize is that there are a variety of other small homegrown pizza brands that you are most likely not aware of.
Oyalo Pizza is one of them that have gained immense popularity due to its online presence across Swiggy and Zomato. You might not find their physical stores pan India but the good thing is that they are establishing their presence through their online presence, which is more accessible for the users.
So, if you want to get into Oyalo Pizza’s franchise business, we’d 100% recommend this as a profitable venture.
The inquiry form is given on their official site, which can be duly filled and sent to their management.
It is nowhere mentioned clearly about their space and investment requirements and royalty structure, but it seems to be operating with the low-cost structure and hence we believe 200-400 sq. feet place and 4-6 lakh of investment should suffice their requirement to start a franchise. Still, we recommend getting in touch with business as mentioned earlier inquiry form to get the precise details.
No precise requirements are mentioned on their site; however, it should be around 200 to 400 sq. feet of space, 3 to 6 lakh of investment and doesn’t require a large staff, trained cook, etc. We strongly recommend you to get in touch with business inquiry form of the site already given above.
The average cost of an Oyalo Pizza comes to anywhere between 45 to 160 rupees, which is considered to be pretty reasonable.
An area of around 200 to 250 square feet would be sufficient to open up an Oyalo Pizza outlet. This would provide sufficient room to the owner to fit all the necessary equipment in the shop.
Yes, Oyalo Pizza has stores in more than 90 cities in India.
In India, the pizza market has been growing by leaps and bounds as we see competition increasing day by day and MNC domestic players also have started to emerge in this highly competitive market.
Oyalo currently serves only veg pizza and we don’t know if the company has plans to launch a non-veg menu or not. In this case, they are losing out large customer base who love non-veg pizza.
As far as the franchise is concerned, it looks like a plug and play. Almost everything is ready and system-oriented. Since they serve frozen pizza, a professional cook/chef may also not be required as the process is simple – take out the frozen pizza from the freeze, set it to the oven with pre-set timer and serve it hot with condiments.
Though it is not easy to take away a market share of giant MNCs like Domino’s and Pizza Hut easily here, this Indian brand will make the slice out of their pizza.
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