Question 1

How can I get a franchise of Amul Ice cream?

Accepted Answer

The first requirement that needs to be fulfilled to get an Amul Ice cream franchise is that a person needs to have an outlet or space of around 300 square feet. The outlet needs to be in a prominent area where a lot of people come and go so that the owner can sell the product effectively.rnrnThe next step is to go to the Amul website online and fill an application form, applying to get a franchise of the Amul Ice Cream Scooping Parlour. Details like name, contact information, address of the shop will be asked in the form.rnrnNext comes the cost of investment. A person will require around 6 Lakh rupees if he wants to become an Amul franchisee. 50,000 rupees will be used as non-refundable brand security. The renovation of the outlet will cost around 4 lakh rupees and the cost of equipment will come around 1.50 lakh rupees. Equipment like visi coolers and deep freezers need to be Amul branded. All the interior expenses and recurring costs like electricity charges and shop rent will come out of the franchisee’s pocket. The franchisee does not have to pay any royalty or fees to the company.

Question 2

Is Amul Franchise profitable?

Accepted Answer

As it has been mentioned before, the dairy product that is ice cream, when combined with the brand that is Amul, is a sure recipe for success. Ice cream never goes out of season. A person can get returns in the range of 5 lakhs to 10 lakhs per month from an Amul Ice Cream Scooping Parlour depending on where the outlet is located. This is all because of the great distributorship margins offered by Amul. On items like on recipe-based ice cream scoops, sundaes, floats, shakes, baked pizzas, sandwiches, cheese slice burger, garlic bread, hot chocolate drink (Amul Pro), the average return on MRP is around 50 percent. On pre-packaged ice cream, the margin is at around 20 percent and for all the other Amul products that are sold in the parlour, the return on MRP comes at around 10 percent.

Question 3

How is Amul Parlour business?

Accepted Answer

Amul offers two types of franchises for investment. One is the Amul Preferred Outlet which is also known as Amul Railway Parlour or Amul Kiosk. For this, an investment of around 2 lakh rupees and an outlet or space of 150 square feet is needed. The other is the Amul Ice Cream Scooping Parlour. For this type of franchise, an approximate of 6 lakh rupees along with an outlet or space of 300 square feet is needed.

Question 4

How much space is required to open up an Amul kiosk?

Accepted Answer

An area of 300 square feet would be sufficient to meet all the needs of an Amul kiosk franchise owner.

Question 5

What is the profit margin on Amul products?

Accepted Answer

In respect of profit margins, Amul products can be classified into two categories. First category is milk products for which the profit margin is 10 percent on MRP. THe second category is ice cream products and the profit margin for this is 20 percent on MRP.

Question 6

How much does an investor need to spend in order to become an Amul franchise?

Accepted Answer

For a person to become an Amul franchise owner, he or she needs to invest around 6 lakh rupees

Question 7

How much security does the franchise owner have to pay to Amul?

Accepted Answer

A brand security of 50,000 rupees needs to be paid by the franchise owner to Amul. This security is non-refundable.

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