Naturals Ice Cream franchise: If a person shares a love for ice cream and wants to invest in an ice cream company, then this is the right place for them. Ice cream is a food item that is loved by people all around the world. It does not matter if it is a kid, an adult or a senior citizen, they all like and eat ice cream equally. And there is also no particular time to have it. Ice cream is eaten by people in summers and winters alike. Another reason why ice cream is so popular is that there are so many flavors to choose from. There is a flavor for everyone. Some people like vanilla, some butterscotch and some are a fan of the strawberry flavor. In India, one of the most popular brands of ice cream is Naturals. The company has grown significantly since its existence and in less than 3 decades, made a significant customer base in the country. The company has opened outlets in various cities in the country. Naturals Ice Cream is on a path to growth and success and only plans to get bigger and better.
Naturals Ice Cream is an Indian company that manufactures and sells ice cream. The company is based in Mangalore and is a subsidiary of Kamaths Ourtimes Ice Creams Pvt. Ltd. Kamaths Ourtimes is certified under the standard 22000:2005. Natural Ice Cream started its operations in the year 1984 when the company’s first store was opened in Juhu, Mumbai. Raghunandan S Kamath was the founder of the store.
Today, the company has grown leaps and bounds. Naturals Ice Cream has a nationwide presence as the company has opened up 135 ice cream stores around India. Out of these 135, 8 stores are under the direct control of the company and the others are franchise stores. Cities that have Naturals Ice Cream stores include Mumbai, Ahmadabad, Pune, Hyderabad, Bangalore, Indore, Jaipur, Nagpur, Aurangabad, Nasik, Mangalore, Udupi, Manipal, Mysore, Belgaum, and Goa. A lot of rip-off stores of Naturals Ice Cream have been opening up in the country. So, to counter that, the company came up with the tagline ‘Taste the Original’.
The company manufactures its products only through one facility that is located in the suburbs of the Kandivali area of Mumbai named ‘Charkop’. Every store gets its supplies from the company which is not usual for an ice cream company. Naturals Ice Cream has a loyal customer base and the company also puts a lot of faith in its brand. It is because of these reasons that Not even 1 percent of Natural Ice Cream’s sales revenue is put into advertising as the company relies heavily on the reputation of its brand and the word of mouth by its customers.
The flavors of ice cream provided by Naturals Ice Cream are of two types. The first type is seasonal ice cream which is only available for a certain period in a year and the other is the year-round ice cream, which as the name suggests, is available throughout the year to customers. The flavors of seasonal ice cream are as follow:
The flavors for round the year ice cream are as follow:
If a person wants to open an ice cream franchise, Naturals Ice Cream is a great choice. Naturals have more than 120 franchise outlets in the country and the company is going to keep on growing. For the year 2015, Naturals Ice Cream’s retail turnover was more than 115 crore rupees.
The company has also received various awards and accolades. The company was awarded the National Bank’s National SME’s excellence award in 2006 in the food and agro-industry category. Naturals Ice Cream also has a record in the Limca Book of Awards. It was in 2006 when a Naturals Ice Cream store in Juhu, Vile Parle made the largest ice cream slab that weighed more than 3000 kilograms that got the company that accolades. The company’s ‘cucumber’ ice cream flavor was awarded the most innovative ice cream flavor in the Great Indian Ice Cream Contest in the year 2014. In the year 2016, Naturals was also awarded by Coca-Cola Golden Spoon Awards for their home-grown food service concept. In the same year, the company was also declared the ‘Most Admired Food Chain Service of the Year’ by Images in the category of ice cream and dessert parlours. All these awards and achievements are a testament to how great a company Naturals Ice Cream is.
Naturals Ice Cream also provides a lot of support and services to the franchisee in helping set up the store. This quality of Naturals also attracts a lot of investors to the company. The company provides training for start-up kits. The company’s training programs make sure that the outlet is hygienic and is a safe workplace for the employees. Also, constant operational guidance is provided by the company to the franchisee to guide him or her through the whole process. The supply chain of the company is reliable and effective which makes it easier for the franchisee to procure materials. The innovative portfolio of products that Naturals Ice Cream has also helped the franchisee in attracting a lot of customers. So, it must be clear by now to an individual that by investing in Naturals, nothing but good things will happen to them. Thus, if an individual comes across a Naturals Ice Cream franchise opportunity, he or she should take full advantage of it.
As is the case with any franchise, there are certain requirements that need to be fulfilled by an individual in order to acquire a Naturals Ice Cream parlour franchise. Naturals ice cream franchise process requires that the following requirements be fulfilled:
The total cost that a franchisee has to bear in order to be an owner of a Naturals Ice Cream parlour franchise ranges from 12 to 20 lakh rupees. Out of this, 4 lakh rupees will be used for the civil interior of the outlet. 2 lakh rupees will be needed to buy the machinery and equipment required to run the store. Brand deposit to the company will cost the franchisee 1 lakh rupees. 1 lakh rupees will be put towards furniture and fixings and working capital of around 50,000 rupees will be required. The rest of the amount will be needed for a rent deposit, brokerage, and other miscellaneous expenses.
Profit margin is an important factor that is taken into consideration by an investor while making a decision to invest in a franchise. Naturals Ice Cream franchise opportunity provides a chance for investors to earn large sums of profits. The output gross margin profit comes to around 55 percent. This makes the Naturals Ice Cream franchise opportunity look very lucrative to the public.
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The Naturals Ice Cream franchise process is very simple. A person has to just visit the company’s official website. There, choose the franchise option available on the webpage (click here for direct link). An inquiry page will open up. Here, the individual has to fill out the application in order to become an owner of a Naturals Ice Cream franchise. Certain personal and professional details like name, contact number, address, business, job position, identity proof will have to be provided by the applicant in the application form. The application form will then be reviewed by the support staff of Natural Ice Cream. On the basis of that application form, they will shortlist the candidate and call them to proceed further.
If an individual wants to get in touch with the support staff of Naturals Ice Cream and talk to them about any of the inquiries he or she has, they can make use of the following information:
Head Office: Plot No.55, Kandivali Industrial Estate, Charkop, Near Brimco Circle, Kandivali (W), Mumbai – 400 067
Natural ice cream contact number: 022 28696851/52/53
If an individual wants to invest in Naturals Ice Cream and wants to become the owner of a Naturals franchise, he or she will have to put up a sum of 12 to 20 lakh rupees. Out of this, the civil interior of the outlet will require 4 lakh rupees. 2 lakh rupees will be used to buy the machinery and equipment required to run the store. Brand deposit to the company will cost the franchisee 1 lakh rupees. 1 lakh rupees will be used for furniture and fixings and working capital of around 50,000 rupees will also be needed by the franchisee. The rest of the amount will be used by the franchisee to pay other miscellaneous expenses.
Yes, the Naturals Ice Cream franchise is very profitable. The gross profit margin comes to around 55 percent.
Naturals Ice Cream is owned by Kamaths Our times Ice Creams Private Limited.
There is no one ice cream brand that can be said to be definitely the best, but Naturals Ice Cream has a solid claim to that position. Naturals made its way into the Limca Book of Records in 2006 by making the largest ice cream slab that weighed over 3000 kilograms. In the Great Indian Ice Cream Contest in 2014, the company was rewarded with the award of ‘The Most Innovative Ice Cream Flavour’ for their cucumber flavour. In 2016, Images awarded the company the title of ‘The Most Admired Food Chain Service of the Year’ in the category of ice cream and dessert parlours. Through all these awards and accolades, Naturals Ice Cream makes a strong argument for itself to be the best ice cream franchise in India.
The area that is required by the franchisee to open a Naturals Ice Cream store ranges from 200 to 500 square feet. Also, the front area of the outlet needs to be around 8 to 10 feet to meet the requirements of the company.
The established brand name of Naturals helps the franchisee in attracting customers. The company also provides training to the employees and the franchisee is also assisted by the company in setting up the franchise. Also, not a lot of skill is required to run the store. One more benefit is that, if the store is not performing well in the current location, the location of the store can be changed.
The process to apply for a Naturals Ice Cream parlour franchise is very simple. A person simply has to visit the company’s website and fill out an application form to apply for a Naturals Ice Cream franchise. Personal and official information will have to be provided by the applicant in the application form. After that, the form will be reviewed by the Naturals personnel and they will decide whether to contact the person or not.
To get in touch with the support staff of Naturals Ice Cream, a person can use the following details:
Head Office: Plot No.55, Kandivali Industrial Estate, Charkop, Near Brimco Circle, Kandivali (W), Mumbai – 400 067
Contact number: 022 62691984
A person interested in owning a Naturals ice cream outlet needs to have sufficient space to accommodate the employees and the necessary equipment. The required area, in the case of Naturals, comes to around 200 to 500 square feet. Other than that, the front of the shop also needs to be around 8 to 10 feet in height. The franchise owner also needs to get all the necessary licenses needed in order to run a Naturals ice cream kiosk. These licenses include food license, shop license and establishment license. Another thing that an investor needs to keep in mind while scouting the location for a Naturals ice cream store is that it should be at least 5 t0 7 kilometre away from any other Naturals store.
Yes, Naturals is a big name in the ice cream market of the country. The company has more than 120 outlets in different parts of India.
There are a lot of benefits associated with being an owner of a Naturals Ice Cream franchise. Apart from the fact that the company has an experience of over 30 years in the industry, the business model of the company is also very cost-effective and the company has a strong well-connected network throughout the country. High benefits are involved in becoming a Naturals Ice Cream parlour franchise owner and not a lot of skill is required to run the outlet. The franchise is easy to set up and the location of the outlet can also be changed if the current location is not good for business.
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There is a long list of awards and milestones that Naturals Ice Cream has achieved since its inception. Apart from that, the company also helps the franchisee throughout the whole franchise process. It is because they see every outlet as an extension of their brand and therefore, every outlet’s image is the brand’s image. Then comes the question that most investors are interested in – how much profit can be made from a Naturals Ice Cream franchise? The high number of 55 percent as the gross output margin profit also puts up another argument in favour of Natural Ice Cream. So, in conclusion, it becomes very clear that if one wants to invest in an ice cream company and become a franchise owner, Naturals Ice Cream is the way to go. Hope all this detailed article of Naturals ice cream franchise was helpful. If you got any queries, feel free to comment down.
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