Royal Enfield Dealership & Franchise: Motor vehicles, whether two-wheelers or four-wheelers, were invented to travel from one place to another. But today after decades, they have turned into a style statement. Apart from a vehicle serving its purpose, people also want something that is efficient and looks good. Whether we are talking about cars or bikes. In terms of bikes, one name that stands out in India is Royal Enfield. The company is so popular in the country that people can recognize the brand just from the sound of their bikes. Royal Enfield is a home-grown brand that has been winning the hearts of the public for decades with their top-notch bikes which perform great on the road and also look good and even better, make the driver of the bike look good. So, if anyone is interested in investing in a bike company and has money to invest, this is a great choice.

About the Company:

Royal Enfield is a prominent Indian brand that manufactures motorcycles. Eadie Manufacturing Company was started by Albert Eadie and R.W. Smith in Redditch in the year 1891. It was done by taking over another company named the Townsend Cycle. The company was later renamed as Enfield Manufacturing Company Limited.

Licensed by the Indian Madras Motors, the company is a subsidiary of Eicher Motors Limited, which is an Indian automaker. The company got into a collaboration with Eicher Group in 1990 and merged with it in 1994.

The bikes are manufactured in the city of Chennai (Madras earlier). With the production of the first vehicle dating back to the year 1901, the company carries the tag of ‘the oldest global motorcycle brand in continuous production’. The Bullet model of the company has the longest motorcycle production of all time.

Today, Royal Enfield has a worldwide presence as the company sells its bikes in more than 50 countries around the world. That is not all. Royal Enfield managed to surpass the global sales of famous motorcycle brand Harley-Davidson in the year 2015.

A varied range of bikes are sold by Royal Enfield around the world but the most popular bikes that are sold in India are as follow:

  • Bullet
  • Classic
  • Thunderbird
  • Continental GT
  • Himalayan

Apart from selling motorcycles, the company sells accessories in its stores which include items like keychains, helmets, saddlebags, emblems, etc. The company also sells its own merchandise. The clothing line of Royal Enfield consists of casual shirts, denim, t-shirts, ride wear and leather jackets. The company has a footwear line that adds to the personality of the rider.

how to get royal enfield dealership

Royal Enfield Dealership & Franchise:

Royal Enfield is one of the most renowned and trusted brands in India. The company has 180 dealers in various parts of the country and about 100 service centers too. Royal Enfield bikes are not just vehicles but a style statement. The company is present in countries like Germany, France, Japan, United Arab Emirates, the United Kingdom, the USA and many others. Royal Enfield has a popularity that does not require any marketing.

There are not many companies in India that are better in dealerships than Royal Enfield. Today, the company has 349 dealers in 239 cities in the world.

There are a lot of benefits associated with becoming an owner of a Royal Enfield franchise. There are various support groups set up by the company whose purpose is to help an individual in setting up a Royal Enfield store. They educate the individual regarding the business and guide them as to how to run a franchise. Training and support concerning stock, branding and customer service is also provided by the company to the franchisee. Marketing support is provided to the franchisee so that he or she can efficiently run their business and earn profits. The company also assists the franchisee in searching for a location for the store and provide field assistance as well.

The dealership agreement of a minimum of 5 years has to be signed by an individual. After that, the company can change the duration of the agreement at any time.

The company’s established brand name and its presence across the country are indicators that when it comes to investing in a motorcycle company, Royal Enfield is a great choice.

Royal Enfield Dealership Requirements:

One major requirement that needs to be fulfilled to attain a Royal Enfield dealership is to have an area or space for the outlet. A motorcycle needs more area because different motorbikes can be put on display in the showroom. The minimum area or space that is required comes to around 4,000 square feet. Sections like the main working area, parking area for bikes, a lounge for customers, an office and space to display merchandise will be required in the store.

Now, let’s move ahead Royal Enfield Dealership Cost and Profit.

Royal Enfield Dealership Cost:

To get associated with a brand like Royal Enfield, an individual has to pay a significant sum of money. To become an owner of a Royal Enfield franchise, an individual has to invest between 50 lakh to 1 crore rupees. An additional 1 lakh rupees will also have to be paid by the franchisee to the company as franchise fees. A royalty fee of 5 percent of the monthly gross sales of the outlet also has to be paid by the franchisee to the company.

Profit and Return on Investment in Royal Enfield Dealership:

Royal Enfield is a brand that ensures profits for its investors. The company is so popular that it does not even need to engage in marketing to promote its products. The profit margins on Royal Enfield products stand at a minimum of 20 percent.

How to get Royal Enfield Dealership?

The process to get Royal Enfield dealership is simple. An individual has to follow the following steps to apply for a Royal Enfield franchise:

  • The first step is to visit the company’s official website.
  • Then click on the ‘Become a Dealer’ option that is on the bottom of the page.
  • The individual will then get an application form along with the requirements that need to be fulfilled.
  • The individual has to fill the application form submitting several personal and professional details about themselves. Documents like address proof, Aadhar card, PAN card, bank statements are also required.
  • Submit the application form after completing it.
  • After submission, the application form will be reviewed by the Royal Enfield personnel.
  • The application is judged based on a variety of criteria and a personal meeting with the candidate is also conducted.
  • After that, if they feel that the candidate has a good background and capable of handling the business, they go ahead with the process.

That’s it! the process of how to get Royal Enfield dealership ends here. Let’s move towards information to reach the company.

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Royal Enfield Contact:

If one wishes to contact the Royal Enfield staff and clear any doubts that they have, they can make use of the following information:

Official Website:

Where should one open a Royal Enfield Dealership in India?

Opening a Royal Enfield Dealership in India comes with a lot of investment, which means that planning things ahead of time is crucial. Among them, planning where you will open the dealership is crucial.

Since Royal Enfield bikes come with a hefty price tag, you want to open it somewhere where the footfall would include a good chunk of your target customers that will not just browse but also consider purchasing from your store.

Hence, urban and suburban locations are considered ideal for setting up your Royal Enfield Dealership. However, we’d recommend you conduct thorough research on your part too.

FAQs Regarding Royal Enfield Dealership:

1. How to get Royal Enfield dealership in India?

Answer: To apply for a Royal Enfield dealership, one has to visit the company’s official website and fill out an application form to apply for the dealership. Personal and official information will be required to be filed by the candidate in the form. The form will then be reviewed by the Royal Enfield personnel who will decide whether the candidate has a good background or not and based on that, they will decide whether to move forward with the candidate or not.

2. Is Royal Enfield dealership profitable?

Answer: Yes, the Royal Enfield is profitable. Based on information available on the internet, the minimum profit margin for Royal Enfield products is 20 percent.

3. How much does it cost to open a Royal Enfield showroom?

Answer: An investment of 50 lakh to 1 crore rupees is required to open up a Royal Enfield showroom. An additional franchise fee of 1 lakh rupees also has to be paid by the franchisee.

4. What are the most popular motorcycle models of Royal Enfield?

Answer: Bullet, Classic, Continental GT, Thunderbird, and the Himalayan are the most popular models of Royal Enfield.

5. What are the documents needed to apply for a Royal Enfield dealership?

Answer: Aadhar card, PAN card, address proof, and bank statements are some of the documents to be filed along with the application form for a Royal Enfield dealership.

6. What is the duration of the Royal Enfield franchise agreement?

Answer: The Royal Enfield dealership agreement lasts for 5 years.

7. What is Royal Enfield?

Royal Enfield is one of the most popular automobile brands in the country. THe company mainly manufactures motorcycles. Royal Enfield is considered to be the oldest motorcycle brand that is still manufacturing and selling products.

8. What is the most popular motorcycle produced by Royal Enfield?

Bullet is the most popular and successful bike of Royal Enfield. People from all over the country buy this bike.

9. What are the different motorcycles made by Royal Enfield?

Although Royal Enfield manufactures a wide range of bikes, its most popular models are Himalayan, Bullet, Thunderbird, Continental GT and Classic.

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Final Words:

The prestige of Royal Enfield transcends the motorcycle industry in India. The company has a loyal fan base that keeps on growing every day. The quality of products and customer service provided by the company are good indicators that investing in a Royal Enfield company is a sound decision. So, it was all about how to get Royal Enfield Dealership. Hope this article could help you with all the information you needed. If you got any queries, feel free to comment down.

Royal Enfield Dealership and Franchise

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